YouTube Marketing Tips 6: Controversy Is Viral

We're going to talk about the video again that we covered in YouTube Marketing Tips 5... a video called "Rainbow" that has 300,000 views:



Do you know why it has so many views? Does it seem like it doesn't make sense why this video has 300,000 views?


Here's my thought:

I think it makes sense in another way other than the fact that he posted three of them. Go to his channel (http://www.youtube.com/user/scareykatt) and you see that people have been upset by his icon.

Next, I'd imagine that the gay community saw it as a statement and started spreading it, possibly just as a moment to reflect their pride.

So you now have people who hate it and people who love it watching. It became a controversy.

I know that this works, because he did the same thing one month later with Disgusting Teeth (75,000 views):



You'll notice that this video just disappears. It's 0 seconds long. Yet people still click on it based only on the image. It's controversial. You know it's probably just a still (especially if it's only 0 seconds long), but you still click it. You'll also notice that it's rated 1 star. People didn't like the fact that it's just a short image.

TheAnimationEmpire - Who Would Win 3: Superman or Himself?

This was actually a main story line in Superman 3. Superman fought himself. Clark Kent beat Superman.

Welcome to episode 3 of Who Would Win! Who Would Win 3: Superman or Himself? Leave a text comment or video comment to vote!



Check out the 3D logo animation we made for the introduction of this video. We are sticking with the intro from the second episode. We think it's cooler. Please subscribe! Thanks!

I found myself wishing Enchanted was an animated film

So who has seen Enchanted?

http://imdb.com/title/tt0461770/

Who here wishes that it was an animated film?

SLIGHT POTENTIAL SPOILER WARNING


When I was first watching it, I really wished it would stay as an animation. But, alas, it became a live-action movie, as advertised.

It was basically Snow White, with the wicked witch queen, the good prince, the queen turning into an old hag, the apple, Giselle communicating with the animals, and even the fact that she had to be awakened by true love’s kiss. However, they mixed in having the animals talk (Cinderella), the slipper (Cinderella), the stupid evil sidekick (Beauty and the Beast and others), the queen turning into a dragon (Sleeping Beauty), and more.

So maybe it would have been too close to Snow White for an animated film, but still. It made me want Disney to do another one. In the meantime, check out Happily Never After on DVD if you haven’t yet (more on that later):

http://imdb.com/title/tt0308353/


---------------------------


So, Enchanted is actually a delight, so you probably won’t wish it was an animated film once it’s over. It’s a simple/lame idea, but they sell it very well with some good wit.

It’s doing fairly well at $52 million right now (and the #1 spot):

http://boxofficemojo.com/movies/?id=enchanted.htm


---------------------------


They got the perfect director for it, Kevin Lima:

http://imdb.com/name/nm0510674/

Kevin started off animating/designing on Sporty Goofy (86), Brave Little Toaster (87), Oliver & Company (88), Little Mermaid (89), Rover Dangerfield (Why? 91), and Beauty & the Beast (91). He also wrote for Oliver & Company and Aladdin (92).

He then went into directing Goofy Movie (95) and the magnificent Tarzan (99). That led him to live action directing with 102 Dalmatians (2000).

So he was the perfect choice for a Disney movie that is both animated and live action.


---------------------------


Enchanted stars Amy Adams. You may have seen her in Talladega Nights, as the attractive baby sitter with glasses (the eventual love interest). You may have also seen her as the briefly seen fiancée in Catch Me if You Can. She’s been in lots of other stuff, but this is her first starring role, so you’ll probably say, “I’ve seen her, but I don’t know where.” If you’re still wondering, take a look at her credits to find out where else you may have seen her:

http://imdb.com/name/nm0010736/


---------------------------



Enchanted was produced by Barry Sonnenfeld, who directed some of the greatest movies of all time: Addams Family 1 & 2, For Love or Money, Get Shorty, Men & Black 1 & 2, Wild Wild West, and RV. He’s produced some of those movies as well as Lemony Snicket (and others).

http://boxofficemojo.com/people/chart/?view=Producer&id=barrysonnenfeld.htm

Before directing/producing, he was a legendary cinematographer:

http://boxofficemojo.com/people/chart/?view=Cinematographer&id=barrysonnenfeld.htm



- TAE

YouTube Marketing Tips 5: Two is Better Than One

There is a video called "Rainbow" that has over 320,000 views:



Do you know why? Does it seem like it doesn't make sense why this video has 300,000 views?


Here's my thought:

I think it makes sense. Go to his channel (http://www.youtube.com/user/scareykatt) and you see that people have been upset by his icon. He posted three of the rainbow videos, so that they all show each other more (they all show up when you watch one or when you watch a similar video).

So if you watch any related video, you see three videos of the rainbow. This makes people curious, so they watch the one with the most views.

Other people caught on, and one video parodied this to the tune of 36,000 views:





We achieved a similar effect on Extra Fruity, where we have two of the exact same video; one has 110K views, and one has 50K views.

Extra Fruity (original with 50K views):



Extra Fruity Improved (newer version with 110K views):



We didn't intentionally post more than one version of a video. However, we benefited from it, just like ScareyKatt did. We realized our first post was too low quality, but it already had 3K views, so we left it up. Likewise, don't be afraid to post multiple versions that are slightly different in case you have a different ending you want to try out or something else. Let your videos compete against each other, and see what happens.

However, we don't recommend posting five versions of the exact same video. At least, don't do it more than once. It could get annoying very fast and alienate your viewers if you go nuts with it.

- TAE

EleFat - final project E4 EleFat

This includes a cute animation of EleFat getting frightened by the box and a really cool composited animation near the end. Grant has done it again.

- TAE

TheAnimationEmpire - Who Would Win 2: Superman or Batman?

What if the baterang was made of Kriptonite?

So, Who Would Win in a fight? Superman or Batman? Add your text comments or video comments to vote!!!




We made the 3D logo a little more rigid and steel-like (and didn't use the goofy song).

Bullets - E4 Stings Entry

Pastrami hits another one out of the park. I love the eyes!

- TAE

Bird and Egg - E4 sting entry 2007

Pastrami knocks this one out of the park. Great animation!