Thursday, May 08, 2008

YouTube Marketing Tips 13: More tips on how to become a Partner

We keep getting questions on how to become a partner, so here you go...

How to become a YouTube Partner


You need at least a few hundred subscribers and all your vids having "thousands of views." You also need to convince them that you're all about the YouTube community somehow. That was super easy for us, because all our vids are interactive in the comments (or with response videos), we've been featured on YouTube's front page twice, and we've entered (and won) YouTube contests. You also need to show them that you upload vids regularly (at least twice a month).

In addition, you have to own all your vids 100%. This is crucial. After looking at most channels, I don't think most people own all of their videos. So if you want a channel to get partnered, make sure it's all original content like vlogs, your own interviews, your own skits, your own animations, etc.

To sign up, go to

Copyright material

You may want to have two channels. The Kung Fu video doesn't look like it's yours. If it's yours, you should make that clear in the description by talking about how you filmed it and listed the credits of who was in it.

I'd take the "how to download" video down if this is the channel you want to do well with YouTube. Obiously, they don't want people to download YouTube videos. It makes piracy more painful for them to control.

What to do? Study the successful channels. There are three aspects of YouTube success and getting subscribers: (1) Social. (2) Entertainment. (3) Frequency.

So, be social (do a lot of commenting, friending, subscribing, etc. You need to entertain people (animations, music videos, and sketches of popular movies/people/etc. do well). You can also entertain people with crazy vlogs (just talking to the camera). And, finally, post these often. So all that is a ton of work, and, in some ways, the people on top definitely earned it and put themselves there.

Only people from certain countries can become partners

They only accept people from countries like USA, Canada, UK, and Japan.


Legal reasons and money reasons. =^(

Even hough it's not the most desirable Partnership feature to the users, the whole point of the partner channel to YouTube is the revenue sharing aspect. They are offering the partner channels tousers who get a lot of views in order to put ads on them and make more money. Well, the problem there is that there are no legal and legistic issues that need to be sorted out with each country's laws. So they're slowly doing that and sorting it out with the country's laws, starting with the countries that have the most YouTube users and going down the list.


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