Friday, December 03, 2010

New Disney Junior block of kids shows

Disney Channels Worldwide prexy Carolina Lightcap mapped out the rollout of young kids brand Disney Junior, which replaces the "Playhouse Disney" block on Disney Channel in early 2011, and takes over SoapNet's channel in 2012.

In the hopes of broadening the channel's aud slightly, Lightcap said Disney Junior would target kids 2-7, as opposed to 2-5. Lightcap said playing down the preschool age range makes it easier for 6- and 7-year-olds, many of whom still aren't ready for older fare, to tune in.

Among programs to join Disney Junior: "Jake and the Neverland Pirates," which uses Captain Hook in 2011; and then "Doc McStuffins" and "Little Princess" in 2012. Disney Junior will give "Minnie Mouse" her own show, in which she runs a hotel with Daisy Duck.

"It's 'Laverne and Shirley' meets 'Fawlty Towers,'" Marsh quipped.



To recap, Disney Jr. is both a block to replace Playhouse Disney (adds older shows for 5-7 year olds and competes more with Dora and other Nick toons), and it is also a dedicated cable channel that will replace Disney's SoapNet. I'd rather see Disney focus on family fair anyway (SoapNet was more of an offspring of ABC than Disney).

Here's the Disney Jr. teaser page:


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