Jerry Bruckheimer went to Wonder Con

Producer Jerry Bruckheimer had never been to a fan boy convention before. But, suddenly last month he found himself the center of attention at Wonder-Con in San Franciso's Moscone Center, where nearly 5,000 comic book aficionados waited in long lines to get sneak peeks of footage from his upcoming summer films "Prince of Persia: The Sands of Time" and "Sorcerer's Apprentice."

Bruckheimer appeared almost awed by the reception as many attendees snapped photos of him from their cell phones as if they were at a rock concert. Of course, the stars of his films, "Prince of Persia's" Jake Gyllenhaal and Nicolas Cage from "Sorcerer's Apprentice" got their photo ops. But, for Bruckheimer, the event was illustrative of a new marketing push at Disney.

The producer said he was thrilled when Disney proposed that he attend this year's Wonder-Con , a gathering of 35,000 predominantly male comic book fans.

"Disney came to me and said, "Let's go to Wonder-Con' ... I was jumping up and down," said Bruckheimer. who recognizes the importance of enticing this group, who are the target audience for the movies. That's why Bruckheimer also will attend the biggest of the costumed-hero geek fests, San Diego's Comic-Con, in July.

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