Wednesday, June 16, 2010

Marvel makes its way to Disneyland

But only in Downtown Disney stores... for now.

It may not officially be in the main park yet, but Disney's $4.3 billion acquisition of Marvel is about to pay dividends in Downtown Disney. announced that Marvel merchandise including T-shirts and toys of Iron Man and Spider-Man are now available at D Street. The Downtown Disney shop offers "edgier" products and non-Disney brands.

Disneyland officials told the Orange County Register the park hasn't determined whether Marvel products will be sold elsewhere, including inside the theme parks themselves. That's somewhat stunning considering the possibilities within Disneyland and other resorts including Walt Disney World's Magic Kingdom, Epcot Center and global Disney parks. However, it's possible Marvel's pre-existing contract with Universal Studios Orlando's Marvel Super Hero Island might make things a bit complicated...for the moment.



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